OUR 

Born and bred in Abu Dhabi, my biggest aspiration has been to elevate the F&B scene and progress the events industry in the UAE.

 

My key focus with The Project is to bring together the different elements that make up this industry and create one-of-a-kind experience.

Saif and Sound Dubai Abu Dhabi

Saif Al Naji

 FOUNDER 

CO-

 CO-

 OUR 

FOUNDER

Franco Fiore

German Italian entrepreneur. Spent the last 20 years building an empire in the nightlife, f&b and international entertainment scene.

 

I've spent the last 12 years in the UAE building a strong network of industry professionals and aiming to escalate the entertainment and nightlife industry in the country.

 OUR VISION 

WE PROMISE TO DELIVER DIFFERENCE

As one of the F&B and events management industry leaders, our client relationships is what inspires us to deliver cutting-edge experiences.

At The Project, we explore and create until we have achieved brilliance. We promise to stand out from the crowd.

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 OUR PROMISE 

WE PROMISE TO DELIVER DIFFERENCE

Transforming The Game

 

Creating impactful experiences is part of our DNA. We execute each project with obsessive precision and aim to offer a progressive platform for creativity by elevating the leisure and entertainment industry in the UAE.

We're so much more than just the "hired help".

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