OUR
Born and bred in Abu Dhabi, my biggest aspiration has been to elevate the F&B scene and progress the events industry in the UAE.
My key focus with The Project is to bring together the different elements that make up this industry and create one-of-a-kind experience.
Saif Al Naji
FOUNDER
CO-
CO-
OUR
FOUNDER
Franco Fiore
German Italian entrepreneur. Spent the last 20 years building an empire in the nightlife, f&b and international entertainment scene.
I've spent the last 12 years in the UAE building a strong network of industry professionals and aiming to escalate the entertainment and nightlife industry in the country.
OUR VISION
WE PROMISE TO DELIVER DIFFERENCE
As one of the F&B and events management industry leaders, our client relationships is what inspires us to deliver cutting-edge experiences.
At The Project, we explore and create until we have achieved brilliance. We promise to stand out from the crowd.

OUR PROMISE
WE PROMISE TO DELIVER DIFFERENCE
Transforming The Game
Creating impactful experiences is part of our DNA. We execute each project with obsessive precision and aim to offer a progressive platform for creativity by elevating the leisure and entertainment industry in the UAE.
We're so much more than just the "hired help".
